Smarter Integration Solution
A fully-managed integration platform delivered as a true SaaS service. We design, build, run and maintain it. You pay monthly per integration.
What you get
One integration layer
CRM, ERP, HRIS, finance, cloud apps, partners and legacy – connected through one integration layer that W3 Partnership designs, builds, runs and maintains on your behalf.
Our own runtime, no licence underneath
W3P’s own integration runtime, hosted on AWS and Azure – no third-party iPaaS licence. Federated identity via SAML 2.0 and OIDC. Seven integration patterns:
API-ledEvent-drivenBatch ETL/ELTReal-time CDCB2B/EDIHybrid cloudData residency
Continuity built in
Source-code escrow with an independent third party (NCC Group). Every integration is documented in a runtime-independent format, so you could in-source or migrate without rebuilding from scratch.
What you don't have to do
- Buy a six-figure annual licence before delivering value
- Recruit or train certified integration specialists
- Pay a 1–3× licence multiplier for professional services
- Maintain the platform through vendor API changes
- Negotiate multi-year lock-in clauses
- Become an iPaaS shop to get the integrations your business needs
Why we built iPaaS++
We founded W3Partnership in 2007 as integration consultants and developed iPaaS++ in 2017 after years of watching enterprise integration projects fail for three predictable reasons.
Too slow
12–18 month implementations are the norm. Business cases evaporate while integration teams write code.
Too costly upfront
Six-figure annual licences before a single integration ships. Specialists and maintenance fees stack year on year.
Self-configuration that fails
Sold as “low-code” tools the client configures. In practice it needs scarce specialists, and the platform sits half-built.
problems an iPaaS solves
Every one of them handled on a single platform – designed, built and run by W3 Partnership.
Data silos
Departments and divisions on separate systems. One source of truth.
Manual integration
Hand-coded scripts that break on every API change. Pre-built connectors instead.
Slow time-to-market
Innovation queued behind integration. Live integrations in weeks.
Governance & risk
Custom scripts run in the shadows. Central audit and observability.
Scalability
n apps need n² connections. We turn that into n.
B2B complexity
EDI, XML, JSON, FHIR. Standardised partner onboarding.
M&A & legacy
Bridge new and old without forced consolidation.
Where Smarter Integration is not the right answer
Three scenarios where another platform is the better choice. We tell you upfront so the discovery call isn’t wasted.
Petabyte-scale cloud DW loading
Your need is ELT into Snowflake, BigQuery or Redshift only — moving data, not orchestrating applications.
Look at: Fivetran or Matillion (purpose-built specialists).
Large existing in-house team
You already have 50+ certified Boomi/MuleSoft engineers and a multi-year platform investment in flight.
Stay where you are. iPaaS++ is a fresh start, not a migration target.
API gateway only
You only need API publishing, throttling, auth and observability — not application integration.
Look at: Kong, Apigee, or Azure API Management.
Frequently asked questions
What is iPaaS++, and how is it different from a traditional iPaaS?
iPaaS++ is our fully-managed alternative to a traditional integration platform. With a conventional iPaaS you buy a licence and still have to build, run and maintain the integrations yourself. With iPaaS++ — delivered as our Smarter Integration service — W3 Partnership designs, builds, runs and maintains everything on our own runtime, and you pay monthly per integration. There is no third-party iPaaS licence underneath and no platform for your team to operate.
What is included in the Smarter Integration platform?
Smarter Integration connects every system in your business — CRM, ERP, HRIS, finance, cloud apps, partners and legacy — into one integration layer hosted on AWS and Azure. It supports seven integration patterns (API-led, event-driven, batch ETL/ELT, real-time CDC, B2B/EDI, hybrid cloud and regional data residency), with federated identity via SAML 2.0 and OIDC. We design, build, run and maintain all of it.
If you run the platform, are we locked in?
No. Every integration is documented in a runtime-independent format, and the source code is held in escrow with an independent third party (NCC Group). That means you could bring the work in-house or move to another provider without rebuilding from scratch — a level of continuity most commercial iPaaS contracts do not offer.
When is iPaaS++ not the right answer?
If you only need one or two simple, stable connections, a fully-managed platform is more than you need. iPaaS++ pays off when you have multiple systems to connect, ongoing change to absorb, and no wish to become an integration shop yourself. If we are not the right fit, we will tell you.
Rethinking your iPaaS, or rescuing a stalled build? See why we’re a managed alternative to Boomi and MuleSoft.
